Beet powder, also called beetroot powder, is a similarly bright pink or red product made from dried, ground beets. Beet powder is often advertised as a superfood and sold by natural food retailers. Beet root powder can be mixed with water to create a juice. It can also be added to smoothies, sauces, or baked goods. beet root powder is a versatile food whose vibrant color is perfect for your homemade cosmetics. It’s easy to make and use as a food coloring or as a healthy supplement to your diet.