Jiva Organic Red Rice is packed with nutrients value. The distinctive aroma will fill your kitchen with the promise of an irresistible nutty flavor. Red Rice releases a reddish tint in the soaking water and may appear a pale pink when cooked. It works perfect with cheese, curd, coconut milk based curries. Serve it with continental stews, salads and creamy sauce based dishes. You can also use it to make risotto and fried rice. Red Rice helps to lower cholesterol. When Red Rice is cooked, the natural red color in the bran or hull of the rice, leaches out and dyes the rest of the dish red to pink. Red Rice can be served with a variety of foods in addition to being eaten on its own, and it can be incorporated into other mixed rice dishes as well. It has glutinous soft texture and does not become sticky when cooked.