Jiva Organic Sonamasoori Rice is brown in colour, medium grained and has a slightly sweet smell to it. It is softer than the commonly found brown rice and possesses a distinctive flavour to it. It tastes sweeter than usual rice and has been produced without using chemical fertilizers and pesticides. Jiva Organic Sonamasoori Brown Rice has a unique grain size, short slender shape and is salt free, making it super healthy. Sona masoori is typically used in dishes such as sweet pongal, biryani, idlis and fried rice.