Jiva Organics is a pure and affordable brand of basmati specially processed for daily consumption and usage across multitude of rice dishes which are prepared regularly in Indian household. At Jiva Organics, our brand mission is to help people live a healthier, wholesome life by providing them with a variety of 100 percent certified, authentic organic foods. These long grains have a nutty flavour, are slightly yellow in colour and have a dry consistency which is perfect for fluffy pilaffs and other Indian and Middle Eastern fare. It is aged for a year to enhance the nutrients and flavours. Being organically produced, Jiva Organic White Basmati Rice is free from artificial colours, flavours and chemicals. Jiva Organic Basmati Rice does not become sticky after cooking. This organic basmati rice contains a unique aroma that makes you hungrier with every sniff. Completely parabens free, the process our organic rice go through actually helps them restore and behold the essential nutrients and starch of the rice thereby, giving it a distinct aroma, slender grain and fluffy texture once cooked. The fragrant rice intermingling with piquant notes of spices instantly increases your appetite making you hungrier than ever!